About Us

Technology and Entertainment.

Highway Group is an umbrella of companies including Arcooda, Highway Entertainment, Converters.tv, Highway Games and many others.

Highway Group is Australia’s premier distributor for amusement machines and arcade parts from leading manufacturers such as Sega, Namco, Konami, Taito, Capcom, Gaelco, Comestero. With over 30 years experience in the arcade and amusement industry, please use our experience to grow and develop your business.

However, Highway is more than arcade machines, and has extensive experience in product development of video converters and CRT/LCD conversions. Researching and implementing the latest breakouts in Video and Audio matrixing and distribution, from the earliest low resolution display techniques through to the latest 21st Century digital multi-media devices, Converters.TV has been working with Industry, Education, and home buyers in an ever-changing digital world.

Our company group is also heavily involved in Agri-business, including Poultry.

In the last few years, we have been very active in research and development of several innovative machines for our Arcooda brand. We also provide consultancy advice and have partnered with several well-known global companies over the years.

Key Markets

Key Markets

Our specialization areas

Customer satisfaction and loyalty are key markets for our sales in a wide range of areas within many industries.
01. Arcade Machines.

Bringing the latest arcade machines, amusement machines, pinball machines, redemption machines and more to the arcade operator.

02. Arcade Spare Parts.

Spare Parts for coin operateed Arcade Machines including Music parts, Coin Mechs, Cash Handling Equipment, Wiring Harnesses , Joysticks, Pushbuttons, Cables, Switches, Adaptors and much more.

03. Video & Audio Conversion.

We specialise in hard to solve video mismatches, from PAL to NTSC, to MDA/EGA to VGA and a full range of video converter boards and custom designed LCD displays

04. Multimedia/Entertainment.

We provide matrix solutions for Video walls for large multimedia spaces, complex command and control operations, and for creating powerful viewing experiences for your important digital content.

05. Game Development.

Working with leading software publishers, Highway develops new and unique game software for the arcade and home gamer markets

06. Car and Video Accessories.

Convert your navigation screen to video, install the latest digital tv tuner for crystal clear viewing. convert an existing car navigation satnav screen into multimedia screens using our PAL/NTSC to RGB converters, as well as reverse cameras, LCD panels, tv tuners and more

07. Merchandise.

Supplying soft toys, keyrings, novelty products and factory clearance merchandise all suitable for vending and crane machines.

08. Agribusiness.

Partner with us in Australia for Agricultural products such as Poultry that will include Chicken Wings, Chicken Feet…

Our Focus

Our Focus

Highway Sales is completely focused on our customer satisfaction by providing our products at the highest quality but for the most competitive prices possible.
Our team is highly experienced and works closely with both our supply partners, and our end customers to achieve great results. We understand our chosen industries, and expect our suppliers to also fully understand both the benefits (and limits) of their products. With this, we can more easily teach our customers for correct product choices.
Supply Us

Supply Us

Our business is only as good as our suppliers.

Highway Group distributes products from a large variety of world-wide manufacturers. We are always looking for new products and ideas, if you feel as if there is something you can offer us, please feel free to get in touch.
Our suppliers understand the importance of reliability, due diligence and integrity. Strong business and professional relationships are extremely important to us. We can help you make a difference and get your product known.
If you have the same long term goals, please reach out to us and join our team.

Contact Us


For any further information, feel free to contact our team
Address: 44 – 48 Maitland Road
Mayfield East, NSW, 2304
E-mail : sales@highwaysales.net
Phone : +61 2 4968 9313 (5 lines)
Fax : +61 2 4968 9314

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